Fran's Commitment to Sellers

Clients come first.

With 20 years of real estate industry experience, Fran distinctly understands your needs. She will personally guide you through the process while managing every detail. This ensures that the selling of your home --from staging and marketing your property, to accepting a favorable offer and closing the deal--is smooth and without hassle.

Together with Coach Realtors and Christie’s Great Estates, Fran provides you with outstanding support and guidance throughout the entire process. Her attention to detail and strong belief in educating clients has earned her praise from customers and associates alike.

Results-oriented selling.

With over 30 years of marketing experience, Fran utilizes various targeted marketing strategies to generate maximum exposure of your home to the right audience. To begin the home selling process, she conducts a detailed comparative market analysis to calculate a home’s estimated value based upon a number of factors such as market conditions, recent sales in the area and various other criteria. Fran educates clients as to the details of the above factors as she feels them essential in establishing a trust-based relationship with her sellers.

Then, based upon these results, she establishes a customized marketing plan for each client. As each home is different, every marketing plan is different. Her goal is to help clients understand exactly how, where and when their home will be presented to potential buyers

Generating the best return on your investment.

In effort to generate the best possible value for every home she lists, Fran takes a step-by-step approach to prepare the property to sell quickly and for a maximum return on her client’s investment. A certified staging consultant, Fran includes a detailed staging consultation for every listing: small, inexpensive changes that can generate huge returns for sellers. Following this process, a photo shoot is scheduled for your home, images from which are to be included in Fran’s specially customized marketing and advertising initiatives.

Serving clients honestly.

It is about what is best for her clients. Fran explains to each client every step of the real estate selling transaction—from offer to closing. She guides them through the entire experience without headache or hassle. She manages all necessary details and the coordination of all parties involved—including, but not limited to: disclosures, inspections, appraisals, staging and the mortgage application process. A formally trained negotiator, Fran’s diplomacy and skill ensure that transactions are not only beneficial but smooth.

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